@inproceedings{vegsala:hal-01533763,
  TITLE = {{Analyse s{\'e}miotique des d{\'e}terminants de la capacit{\'e} {\`a} s'{\'e}tendre des marques: application aux marques de luxe}},
  AUTHOR = {Veg-Sala, Nathalie},
  URL = {https://hal.parisnanterre.fr//hal-01533763},
  BOOKTITLE = {{7th International Congress Marketing Trend}},
  ADDRESS = {Venise, Italy},
  YEAR = {2008},
  MONTH = Jan,
  KEYWORDS = {Extension de marque ;  luxe ;  s{\'e}miotique},
  HAL_ID = {hal-01533763},
  HAL_VERSION = {v1},
}