@article{bretones:hal-01755738,
  TITLE = {{Bridging Virtual and Real Worlds: Enhancing Outlying Clustered Value Creations}},
  AUTHOR = {Breton{\`e}s, Daniel D. and Quinio, Bernard and R{\'e}veillon, Gilbert},
  URL = {https://hal.parisnanterre.fr//hal-01755738},
  JOURNAL = {{Journal of Strategic Marketing}},
  PUBLISHER = {{Taylor \& Francis (Routledge): SSH Titles}},
  VOLUME = {18},
  NUMBER = {7},
  PAGES = {613-625},
  YEAR = {2010},
  MONTH = Dec,
  DOI = {10.1080/0965254X.2010.529157},
  KEYWORDS = {virtual worlds ; bridge ; clustered value creations ; innovation ; social networks},
  PDF = {https://hal.parisnanterre.fr//hal-01755738/file/JSM-DEC-2010_OK.pdf},
  HAL_ID = {hal-01755738},
  HAL_VERSION = {v1},
}