Today in the area of Mount Qingcheng (Sichuan) everything‒from massages to organized group fasting, from martial arts training classes to weight-loss diets‒seems to carry the possibility of "nourishing life" (yangsheng). This is all carried out in places as various as luxury hotels, beauty salons and Daoist temples. Those organizations frequently announce the ancestral Daoist aspect of the yangsheng activities they offer. Indeed, the expression of "nourishing life" first appeared in the Zhuangzi. In Quanzhen Daoist cultivation, yangsheng now designates an ensemble of techniques, especially in the field of nutrition and meditation, and refers to their ultimate purpose: extending and enriching life as to reach immortality. Being a major pilgrimage and monastic center for centuries, the Mount Qingcheng area has also recently grown to be a touristic hotspot. One cannot help but wonder if a tourist eating at a yangsheng canteen, or an executive of a "nourishing life company" (yangsheng gongsi), pursue the same goal as a Quanzhen nun. This paper will present temporary conclusions drawn out of the field research I am currently conducting in this region. It will try to address the contemporary phenomenon of "nourishing life" through the micro-scaled ethnographic scope, especially in the sphere of yangsheng alcohols.