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hal-01533775v1  Conference papers
Nathalie Veg-Sala. The brand extension potential in new products categories: The case of luxury brands
3rd Annual Colloquium of the academy of marketing: brand, corporate identy and reputation, Sep 2007, London, United Kingdom
hal-01533706v1  Conference papers
Nathalie Veg-SalaElyette Roux. A semiotic analysis of the extensibility of luxury brands
8th Global Conference of AM's Brand ans Reputation Special Interest Group, Apr 2013, Porto, Portugal
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hal-01525472v1  Journal articles
Nathalie Veg-SalaElyette Roux. A semiotic analysis of the extendibility of luxury brands
Journal of Product and Brand Management, Emerald, 2014, 23, pp.103 - 113. ⟨10.1177/076737019501000202⟩