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hal-01755738v1  Journal articles
Daniel D. BretonèsBernard QuinioGilbert Réveillon. Bridging Virtual and Real Worlds: Enhancing Outlying Clustered Value Creations
Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2010, 18 (7), pp.613-625. ⟨10.1080/0965254X.2010.529157⟩