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I Love Theatre! Branding Russia's 'Mega Mall' Shopping Centres

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https://hal.parisnanterre.fr//hal-01800964
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Submitted on : Monday, May 28, 2018 - 9:51:22 AM
Last modification on : Thursday, October 21, 2021 - 3:16:38 PM

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Graham H. Roberts. I Love Theatre! Branding Russia's 'Mega Mall' Shopping Centres. Marketing Review, Westburn Publishers, 2013, 13 (3), pp.255-269. ⟨10.1362/146934713X13747454353574⟩. ⟨hal-01800964⟩

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