This contribution proposes to focus on video content which stages spoken discourse, notably that posted to Instagram. Political leaders and leaders in the business world are taking to social media, the new agora, to perform examples of digital oratory (Rossette-Crake 2022). In addition, via posts to their social media accounts, influencers are making their voices heard on societal issues (e.g., climate change, diversity, human rights), and hence forging their status as opinion leaders. I will present a multimodal analysis (e.g. Kress and van Leeuwen 2004; Jones and Hafner 2021) to demonstrate some ways in which social media content is ratifying particularly prominent phenomena in terms of how leadership and entrepreneurship are currently both represented and enacted.